Share knowledge with your audience and create a new source of income.
Build a following,
engage them with content, and turn your expertise into a profitable business.
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If you’re trying to grow an email list, you need a reliable service. GetResponse is who I recommend to all my students. The value they offer for the price is hard to beat.
Leslie Samuel
Founder of Become A Blogger
We run a lot of online courses. With GetResponse we can automate our email communication and webinars, draw an entire user journey, and connect payment systems.
Marina Mogilco
Founder of Linguatrip
I’ve used tons of different software and I can honestly say that GetResponse is the easiest one for creating, promoting and selling your online courses. Highly recommended!
Shane Barker
Digital marketing consultant
STEP 1:
Drive
traffic
&
generate
leads
Identify your target audience and determine how your online course or content can solve their problems. Use that
information to
grab their interest with Facebook and Instagram ads
that promote your offer. Drive this traffic to
your landing page and snag their email address in exchange for free content.
To share knowledge online, find and attract the people it will benefit. Make yourself visible with
Facebook and Instagram ads
that generate clicks.
It’s a powerful way to start a conversation
that turns anonymous connections into email subscribers.
Work to convert social media traffic on your
landing page
. Describe your online course or offer and explain how it solves your audience’s problems. Use forms to capture
leads, and encourage even more signups by offering
relevant lead magnets.
Keep the conversation going once people join your list. Prepare an
autoresponder
email series that communicates how your know-how can help solve their problems.
Automate your list building with
lead magnet funnels
. Upload a resource (or use one of ours), pick a template, and customize prebuilt Facebook Ads, landing pages, and an autoresponder series to
simplify and accelerate your work.
Get it all connected
Create seamless
integrations
with the most popular services to launch and promote your online courses.
Connect your CRM to organize your contact base
Link up analytics platforms for advanced reporting
Make selling easy with ecommerce integrations
Automate processes with over 100 prebuilt
Zapier integrations
STEP 2:
Communicate
through
different
channels
Before people become your brand advocates, they need to see you as a reliable source of information.
Nurture
your subscribers with relevant content and personalized email marketing.
Invite them to a free webinar that
puts a face to your offer and convinces them that your knowledge is worth paying for.
Try
marketing automation
to send content related to your course and automate your email communication. Use workflows to
trigger an email when users take specific actions on your landing page or email.
To keep their interest and build a relationship, host a
webinar
. Use this as a platform to explain how your online course is exactly what they need.
Go live or use your pre-recorded webinars and share them on-demand.
Save time with predesigned templates that help you get started.
You’ll find newsletter templates, SEO-optimized landing pages, and marketing automation templates designed with your business goals in mind.
Monitor visitors’ behavior on your landing page to
win back those who left without signing up.
Prepare and run a retargeting campaign using
Facebook Ads
that presents a different offer to convince them to join your list.
Sell an Online Course:
A Step-by-Step Guide
Get the ultimate guide by Shane Barker to make sure your online course is an absolute hit.
In this ebook, Shane explains how to use GetResponse to market your course, find the right audience, and how to sell your knowledge for maximum revenue.
With your audience engaged,
use integrated selling tools
to start monetizing your expertise. Ready-made
sales funnels, paid webinars, and payment processors
convert knowledge and experience into revenue.
Connect your online store
with GetResponse or build one from scratch.
Promote your products and services directly in your landing pages and emails.
Create urgency with countdown timers and spark quick sales.
Put subscriber information to work by
creating segments based on your audience’s characteristics, interests, and preferences.
Use this intel in your next email marketing campaign to deliver tailored content.
Use website visitor tracking to
engage with those who haven’t finished their online purchases
in your store. Then run a sequence of abandoned cart emails through your
marketing automation
workflow to follow up with abandoners immediately.
Use ready-made, automated
sales and paid webinar funnels
to build your landing pages, automate your emails, sell your products, recover abandoned orders, and convert your customers.
Set it once and enjoy an ongoing stream of sales.
Insights and resources for streamlined and effective sales
How to stay in touch
with your customers
Discover creative ways you can keep in touch with your audience online, plus find new leads along the way.
Selling knowledge and creating online courses requires thorough planning and execution.
Identify your target audience and design your content and marketing communication
based on their preferences.
Try our digital marketing tools to share knowledge online.
Create and deliver compelling
ads, landing pages, and emails that ensure well-run, effective campaigns for a constant
flow of high-quality new leads and sales.
Find prospective students
Describe how your knowledge can help
Turn know-how into income
